Just as amazing as the print campaigns.
Wednesday, 29 September 2010
Who's To Blame?
Working under the brands consultancy Magpie last year we predicted 4 trends for 2012. One of these trends was Who's To Blame? As explained below.
Whilst researching on WGSN earlier today I came across a report of Youth Attitudes for 2011. This confirmed the line of thought we had predicted with this trend.
"Facebook is increasingly becoming a portal for news and this is perhaps an indicator of how the young will start mobilising around key political, social and environmental issues."
The youth market are one of the most important future consumer groups and I think current advertising campaigns are starting to realise this and adapt to new digital technology. Although the youth market are not yet at the stage to buy into labels such as Louise Vuitton and Calvin Klein the use of fashion films and QR codes make this eventual consumer pay attention. Brands have to work a lot harder amongst youths as they are more skeptical towards advertising, savvy on the way in which brands promote a lifestyle and completely aware of advances in technology which just come naturally to them. It will be interesting to see how this develops over the next 10 years.
A daunting thought from the Todays Teen in 2020 Survey:
"Consumer trends suggest that today's teenagers will be known as "teens" until they are 35 years old, as the cost of living independently will become too expensive. As the price of energy rises due to an increase in consumption, so will living expenses, forcing most teens of today to be still living with their parents in 2020. Salaries will be lower, and young adults will have to prioritise small, functional and affordable products."
Joy.
Tuesday, 28 September 2010
I believe I will die young.
You scare the shit out of people and then they don't see how scared you are.
Fashion is not art. Fashion is not even culture. It is advertising.
Being of the moment is everything.
It was always about the sex, every look, every minute, every day.
Sex was never the goal. Sex was never the issue.
Sex was really easy, sex was every were it didn’t really mean to much, love, love was the hard thing to find.
I know, I know, life is so disappointing, here you are, you have arrived, you are here, this is your moment.
When you have everything what do you have?
You have nothing.
When everything is right, everything is wrong, its disappointing its confusing, this is life, what can you do?
Work.
You have a gift, use it, life will be there later, when you have worked and lived and know who you are, life is easy.
Work, it’s the only answer I know.
Tuesday, 31 August 2010
Monday, 9 August 2010
Vintage At Goodwood
I cannot explain how excited I am for this weekend. I am working with UCA at Vintage At Goodwood doing styling and photography. I do get a lot of free time to explore though and will be taking full advantage of this, photos to follow next week!
Tuesday, 3 August 2010
Bad Customer Service
There is nothing more infuriating than a brand not giving good customer service. Whether it is due to bad manners in staff or frustrating policies the only way in which they can make up for it is by listening to the complaints and fixing it. Recently on another blog a complaint had been made about American Apparel to which they responded and rectified the issue, this to me is a brilliant way of showing the customer that the brand does actually care. Today Penny and I have sent letters through recorded post to two of the many brands that have provided bad customer service, Apple and Phones 4 You. Both boast excellent customer service so lets see who responds first. Here are the letters;
To Whom It May Concern:
I am writing to complain about the customer service I received in your Bluewater store on 30/06/10.
I took out a contract through the Phones For You branch in Epsom at the beginning of February. This was an orange contract, with which I was given a Blackberry Bold. Within 6 months of having this phone it has broken, the trackpad has stopped working which I have now been informed is a very common problem.
I went into the Bluewater branch on Friday night and waited roughly ten minutes before I was approached by the manager of the store (his name now escapes me). I explained to him the problem and he told me the only way this was resolvable was to send it off for repair. Understandable, but poor customer service as the phone is barely even 6 months old so in my eyes should just be replaced. So the manager took me to a table and told me the next person available would come over to help me. I waited another thirty minutes before a very helpful girl assisted me. During this time though the manager who had originally approached me just walked around the shop and was not in fact serving anyone. I asked the girl who booked my phone in for repair if he could have done it to which she confirmed he could. So in total I was in the shop for nearly an hour when it only took 5 minutes to send my phone off for repair.
I am told it can take up to 28 days for my phone to get fixed which is appalling as I am paying £40 a month for a phone that is practically new that I cannot use, and the staff who work in your stores did not make me feel like a valued customer to compensate for this.
On your website it says ‘We work hard to ensure that after shopping with us, you have a massive smile on your face because you’ve also received great customer service.’ Well this is certainly not the case here.
Dear Sir or Madam
I am writing to complain about the way I was treated in the Apple store in the Lakeside shopping centre on Monday 2nd August.
After thoroughly reading about the Ipod Nano I was really excited to go into the Apple store for the first time and buy my first Ipod. However the experience as a whole left me feeling unwanted and unwelcome as a customer.
I understand the store was very busy with people buying your newest phone but after my third attempt at approaching your staff it was clear no one would talk to me about an IPod and there was no way I would be taking a new IPod home with me that evening.
After leaving your store feeling very unappreciated I decided to try Curry’s digital where the staff were more than happy to help and even gave me a smile as they handed over the bag with my new mp3 player inside.
Safe to say my first shopping experience in one of your Apple stores will be my last
To Whom It May Concern:
I am writing to complain about the customer service I received in your Bluewater store on 30/06/10.
I took out a contract through the Phones For You branch in Epsom at the beginning of February. This was an orange contract, with which I was given a Blackberry Bold. Within 6 months of having this phone it has broken, the trackpad has stopped working which I have now been informed is a very common problem.
I went into the Bluewater branch on Friday night and waited roughly ten minutes before I was approached by the manager of the store (his name now escapes me). I explained to him the problem and he told me the only way this was resolvable was to send it off for repair. Understandable, but poor customer service as the phone is barely even 6 months old so in my eyes should just be replaced. So the manager took me to a table and told me the next person available would come over to help me. I waited another thirty minutes before a very helpful girl assisted me. During this time though the manager who had originally approached me just walked around the shop and was not in fact serving anyone. I asked the girl who booked my phone in for repair if he could have done it to which she confirmed he could. So in total I was in the shop for nearly an hour when it only took 5 minutes to send my phone off for repair.
I am told it can take up to 28 days for my phone to get fixed which is appalling as I am paying £40 a month for a phone that is practically new that I cannot use, and the staff who work in your stores did not make me feel like a valued customer to compensate for this.
On your website it says ‘We work hard to ensure that after shopping with us, you have a massive smile on your face because you’ve also received great customer service.’ Well this is certainly not the case here.
Dear Sir or Madam
I am writing to complain about the way I was treated in the Apple store in the Lakeside shopping centre on Monday 2nd August.
After thoroughly reading about the Ipod Nano I was really excited to go into the Apple store for the first time and buy my first Ipod. However the experience as a whole left me feeling unwanted and unwelcome as a customer.
I understand the store was very busy with people buying your newest phone but after my third attempt at approaching your staff it was clear no one would talk to me about an IPod and there was no way I would be taking a new IPod home with me that evening.
After leaving your store feeling very unappreciated I decided to try Curry’s digital where the staff were more than happy to help and even gave me a smile as they handed over the bag with my new mp3 player inside.
Safe to say my first shopping experience in one of your Apple stores will be my last
Ready for Autumn?
Being one the few people who actually enjoy Autumn a whole lot more than the Summer, I cannot wait for the weather to soften and the jumper wearing to begin (not that I am not already wearing my Winter jumpers in my overly air conditioned office!). I adore the trends for AW 2010 but feel the majority are a bit too grown up for me. Yes I love Mad Men and the 1950's look but it doesn't mean I will be wearing it, I am 21 and this is how I want to look. These are the looks I will be channeling this Autumn/Winter;
Celine
Leather pockets, big & baggy, short & sleek, cant go wrong!
Chloe
Both of these looks will be perfect for riding my bike on.
Burberry
The obvious Aviator jacket, is there anyone who doesn't actually dream of wearing this?
Dolce & Gabanna
Sheer polka dots, leopard print, baggy jumpers, what else do you need.
Acne
Fur (or at least faux fur) all the way
Marc Jacobs
Long layers and socks, lush.
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